Oat Milk Peaked. What Fills the Cup Next.
Oat milk’s café growth has flattened while retail holds steady. Pea and macadamia are positioning as the next tier, whole milk is quietly clawing back, and the actual successor may not be a milk at all.

Oat milk’s café growth has flattened while retail holds steady. Pea and macadamia are positioning as the next tier, whole milk is quietly clawing back, and the actual successor may not be a milk at all.

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